I live right next door to this new Focaccia place and got to know the owners. I’m using information from their Instagram and our very first chat (I’ve been returning religiously ever since). All samples pretend to be a promotional text in the presumed voice of the owners.

Sample one – Feel Good

Risen overnight like a star in the (y)east, setting up shop on the edge of Vondelpark the best picnic location brought to perfection

Sample two – Cheeky & Witty

There’s no point in hiding it—when it comes to focaccia the dimples in our smiling cheeks resemble the pillowy slices at Focacceria Amsterdam more than we feel comfortable with, but who’s counting calories.

Sample three – Simple & Colloquial

A slice of Genovese tradition made with highest standard extra virgin olive oil by our friends [Olive Something] and